Best Jordans for Resale in 2025: A Sneakerhead’s Guide to Profits

In the world of sneaker resale, Air Jordans consistently dominate the market. With the right strategy, flipping Jordans can turn a passion into profit. Whether you’re a seasoned reseller or just getting started, understanding trends, knowing where to sell, and choosing the most profitable pairs are crucial. Let’s dive into the best Jordans to resell and how to maximize your returns.

1. Understanding Jordan Resale Value

The resale value of Air Jordans depends on several factors:

• Rarity: Limited-edition releases create scarcity, driving up prices.

• Demand: Iconic colorways and collaborations are always in high demand.

• Condition: Deadstock (brand-new, unworn) pairs fetch the highest prices.

• Hype Cycle: Collaborations or celebrity endorsements can inflate prices dramatically.

Example: The Travis Scott x Air Jordan 1 “Mocha” skyrocketed in resale value, fetching $1,000+ after its release due to high demand and limited stock.

2. Top 5 Jordans for Resale in 2025

1. Air Jordan 1 (All-Time King)

The Air Jordan 1 is the cornerstone of sneaker reselling. Classic colorways like “Bred,” “Chicago,” and “Royal” never lose their value, and collaborations—think Travis Scott, Off-White, and Union LA—boost profits further.

• Average Resale Price: $300–$1,500+

• Pro Tip: Look for high-profile drops, like the “Lost & Found” Chicago AJ1, which saw prices double within weeks.

2. Air Jordan 4

The AJ4 is having a moment. Recent collaborations like the A Ma Maniére and “Black Cat” colorways have driven up demand.

• Average Resale Price: $350–$1,000+

• Hot Picks: “Military Black,” “Fire Red,” and collaboration pairs.

3. Air Jordan 11

Known for its patent leather and iconic design, the AJ11 is a consistent performer in the resale market, especially during holiday releases.

• Average Resale Price: $250–$500+

• Pro Tip: The “Concord” and “Cool Grey” colorways are must-haves for collectors and resellers alike.

4. Air Jordan 3

The AJ3’s mix of nostalgia and modern design ensures its spot in the resale game. Collabs like the Fragment x Jordan 3 can yield substantial profits.

• Average Resale Price: $300–$800+

• Sneakerhead Favorite: The “White Cement” and “Black Cement” colorways are timeless.

5. Collab Pairs Across Models

Collaborations are where the real money is. Whether it’s Travis Scott, Off-White, or Union LA, these pairs sell out instantly and command high resale prices.

• Resale Price Range: $500–$3,000+

• Pro Tip: Monitor release calendars to catch collab announcements early.

3. Where to Resell Jordans for Maximum Profit

 

1. StockX

StockX is a stock market-like platform for sneakers, providing transparency in pricing and fees.

• Pros: Easy to list, authenticated sales, global audience.

• Cons: 9.5% seller fee + 3% payment processing.

 

2. GOAT

GOAT offers flexibility with pre-owned and new sneaker sales.

• Pros: Wide audience, authenticated sales, and competitive fees.

• Cons: Slightly higher fees than StockX (up to 15%).

 

3. eBay

eBay remains a favorite for seasoned resellers, thanks to its no-authentication-fee policy on sneakers over $100.

• Pros: Low fees, no authentication fees, large user base.

• Cons: Requires more effort to build trust and manage listings.

4. Social Media Platforms

Platforms like Instagram and Facebook Marketplace allow direct sales without platform fees.

• Pros: No seller fees, personal control over pricing.

• Cons: Risk of scams, no buyer protection.

 

4. Tips to Maximize Jordan Resale Profits

1. Monitor Release Calendars

Keep an eye on upcoming drops from Nike, SNKRS, and boutique stores. Early access and raffle wins mean you’ll pay retail instead of resale prices.

• Pro Tip: Use apps like Sole Retriever and J23 to track releases.

 

2. Focus on Deadstock Pairs

Deadstock (brand-new, in-box) Jordans hold the highest value. Even minor wear significantly decreases resale prices.

3. Build Relationships with Retailers

Networking with local sneaker stores can give you an edge in securing in-demand pairs. Some stores reward loyal customers with first dibs on limited releases.

4. Time Your Sales Strategically

Jordan resale prices often peak right after release or during hype spikes (e.g., holidays). If demand wanes, holding onto a pair can sometimes yield better long-term returns.

5. Study the Market

Use tools like StockX and GOAT to analyze resale trends. Historical data can help you predict which pairs will rise in value over time.

• Example: The AJ1 “Shattered Backboard” doubled in value within a year due to its unique colorway and limited stock.

5. Risks to Consider

1. Counterfeits

Fake Jordans can damage your reputation as a seller. Always source from reputable retailers or platforms with authentication services.

2. Oversaturation

Some colorways become oversaturated, causing resale values to dip. Be selective with the pairs you invest in.

 

Reselling Jordans isn’t just about flipping shoes—it’s about knowing the market, understanding trends, and making smart investments. By focusing on high-demand pairs and leveraging platforms like StockX and GOAT, you can turn your sneaker hustle into a profitable venture.